In a nutshell: HATOCH stands for HAnd towel paper + TOilet paper + CHemicals and was originally conceived as a sustainable consumables shop for building cleaning companies. From the daily practice in building cleaning, the strategic focus on a special product emerged: the primer remover.
→ Direct to the product: HATOCH pH7 Stick 50ml or HATOCH SPECIAL 500ml. More about the company history can also be found on the About Us page.
The Origin
The name HATOCH is a neologism from HAnd towel paper, TOilet paper and CHemicals – conceived as an assortment of ecological consumables specifically for building cleaning companies. The idea arose from practical experience in the building cleaning business.
The Strategic Reorientation
In the day-to-day business of building cleaning, a recurring problem emerged: primer residues on various surfaces that could only be removed inadequately or with material risk using conventional means. From this specific need, the proprietary HATOCH pH7 Stick was developed – pH-neutral, without hazardous substance labeling, NSF-certified, and now protected by a utility model (DE 20 2021 105 495). Later, the citric acid-based SPECIAL variant supplemented the product range with a solution for silicate and mineral substrates.
From Assortment to Specialist
Instead of a broad range of consumables, today the focus is on a highly specialized product that solves a specific problem in both professional and private applications – developed from real practical experience, not on the drawing board.
Read More
- Utility Model DE 20 2021 105 495 Explained
- Safety Data Sheet Explained Simply
- Primer Residues on the Construction Site: Pro Tips
Frequently Asked Questions (FAQ)
What does the name HATOCH stand for?
HATOCH is an acronym from HAnd towel paper, TOilet paper and CHemicals – the original product orientation as a consumables shop for building cleaning companies.
Why has HATOCH specialized in primer removers?
From practical experience in building cleaning, a recurring problem with primer residues emerged, for which there was no satisfactory solution on the market. This led to the development of the proprietary, NSF-certified primer remover.
Is the HATOCH primer remover patented?
The product is protected by a utility model (DPMA DE 20 2021 105 495), not by a patent.